Identify how changes in the external environment affect the Operational management strategy for a company. For instance, discuss what impact the following external factors might have on Operational management strategy: Major increases in oil prices. Water- and air-quality legislation. Fewer young prospective employees entering the labor market. Inflation versus stable prices. Legislation moving health insurance from a pretax benefit to taxable income

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Identify how changes in the external environment affect the Operational management strategy for a company. For instance, discuss what impact the following external factors might have on Operational management strategy:

  • Major increases in oil prices.
  • Water- and air-quality legislation.
  • Fewer young prospective employees entering the labor market.
  • Inflation versus stable prices.
  • Legislation moving health insurance from a pretax benefit to taxable income       
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