Identify and briefly explain the seven major phases ofthe new-product development process.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter12: Developing And Managing Products
Section: Chapter Questions
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Identify and briefly explain the seven major phases of
the new-product development process.

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing