https://massygroup.com/wp-content/uploads/2022/11/MASSY-DIGITAL-ANNUAL- REPORT-2022-updated.pdf  a. Conduct a horizontal and vertical analysis of the company’s financial statements to identify trends and patterns over the past two years. (8 marks) b.  Provide an analysis of the company’s financial performance, for shareholders and potential investors, using the trends identified in (a) above and in the context of market and other trends and expectations mentioned in the MDA section of the Annual Report.  c.  Briefly explain how the analysis at (b) would be modified if it was prepared for stakeholders other than shareholders and investors.

College Accounting, Chapters 1-27
23rd Edition
ISBN:9781337794756
Author:HEINTZ, James A.
Publisher:HEINTZ, James A.
Chapter24: Analysis Of Financial Statements
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https://massygroup.com/wp-content/uploads/2022/11/MASSY-DIGITAL-ANNUAL-

REPORT-2022-updated.pdf 

a. Conduct a horizontal and vertical analysis of the company’s financial statements

to identify trends and patterns over the past two years. (8 marks)

b.  Provide an analysis of the company’s financial performance, for shareholders

and potential investors, using the trends identified in (a) above and in the context

of market and other trends and expectations mentioned in the MDA section of the

Annual Report. 

c.  Briefly explain how the analysis at (b) would be modified if it was prepared for

stakeholders other than shareholders and investors. 

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