How the business of Disney World has changed as a result of the digital economy, particularly mobile commerce. Disney World uses MagicBands in an enterprise system (ES). How Disney World has benefited from the Internet and related technology to enhance its customer service.

How the business of Disney World has changed as a result of the digital economy, particularly mobile commerce. Disney World uses MagicBands in an enterprise system (ES). How Disney World has benefited from the Internet and related technology to enhance its customer service.

Principles of Information Systems (MindTap Course List)

13th Edition

ISBN:9781305971776

Author:Ralph Stair, George Reynolds

Publisher:Ralph Stair, George Reynolds

Chapter9: Business Intelligence And Analytics

Section: Chapter Questions

Problem 3CE

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Concept explainers

Types of CRM

The full form of CRM is Customer Relationship Management. CRM is a tool that companies use for developing, retaining and acquiring customer related information. The enterprise uses a combination of practices, strategies, and technologies to manage or analyze customer interactions and data throughout the customer lifecycle.

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How the business of Disney World has changed as a result of the digital economy, particularly mobile commerce.
Disney World uses MagicBands in an enterprise system (ES).
How Disney World has benefited from the Internet and related technology to enhance its customer service.

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