How do you think splitting the company into two units willhelp Kraft meet its customers’ needs? Can you think of anydisadvantages to this split?

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter9: The Strategic Management Process: Achieving And Sustaining Competitive Advantage
Section9.4: Strategic Objectives And Levels Of Strategy
Problem 4CC: What are the three grand strategies, and why would firms pursue each of them?
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How do you think splitting the company into two units will
help Kraft meet its customers’ needs? Can you think of any
disadvantages to this split?

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