How do you categorize these key issues when researching the company's competitors, including: Their competitive advantage, Competitor intelligence focuses on competitor capabilities, and Competitor strategies and prediction of response patterns, and how competitors will react to future actions of the company?

How do you categorize these key issues when researching the company's competitors, including: Their competitive advantage, Competitor intelligence focuses on competitor capabilities, and Competitor strategies and prediction of response patterns, and how competitors will react to future actions of the company?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter2: Planning, Implementing, And Evaluating Marketing Strategies

Section: Chapter Questions

Problem 1DYMP

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