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How can keyword intent be used to optimize landing pages and improve conversion rates in digital marketing?
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- Evaluate this statement: "Social media channels have fundamentally changed the way in which many business customers compare alternatives and make buying decisions."Video-Conferencing based Marketing can be hard at times. Give any three disadvantages or hurdles that can be faced. Justify your answer.Explain the concept of "long-tail keywords" and their significance in digital marketing and content optimization.
- How do keywords impact the performance of pay-per-click (PPC) advertising campaigns?Since Facebook and similar sites already know so much about their users, why should shoppers be concerned about their privacy when making purchases there?Explain the importance of using relevant keywords in online content creation and digital marketing.
- Identify and discuss decision factors on when an organization should select clickwrap over browsewraps contractsWhy should Facebook and other analogous sites' users worry about their privacy when making purchases, considering how much information these sites already hold on them?Discuss advantages and disadvantages of “Buy” buttons for social media sites like Pinterest and search engines like Google.