How can CRM systems be optimized for efficient data management and customer engagement in the context of e-commerce businesses, and what are some potential challenges and solutions associated with implementing such systems?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter4: E-business: Managing The Customer Experience
Section4.2: E·business In The B2b Market
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How can CRM systems be optimized for efficient data management and customer engagement in the context of e-commerce businesses, and what are some potential challenges and solutions associated with implementing such systems?
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