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- (1) Do companies that deliver services rather thancreating tangible goods ever need to engage inresearch and development? Why or why not? (2) Whyis good customer support essential to the success ofmarketing and sales activities?Assume your company makes shop towels toiletry sets and packages, hand-washing stations, cleaning chemicals and equipment’s and similar products. to conceptualize your answer better, Make a possible list of all the companies B2B that could be potential customers of your firm. Then identify all the markets from which their demand is derived using these answer the question below.What type of segmentation are you going to use to identify these market?, Why?What Characteristics Of B2b Market Are You Looking For Considering The Nature And Type Of Product You Are Selling? What factors might influence the success or failure of your business in these markets? Who are the customers of your possible market / B2b consumer?In what ways does CRM contribute to the creation of a 360-degree customer view, and why is this view essential for businesses?
- So what is a customer solution and what does it have to do with selling?What recommendations would you suggest for howHSN could make better use of its role as a directmarketer?From the current 7Ps of your chosen company (NETFLIX), suggest some strategies on how they can improve each marketing mix (7p’s) so they can continuously provide good experience and satisfaction to their target market.
- What are various Cost and Benefits associated with the nterprise Systems?How would you describe a "market niche?" Describe four product/services that you own or consume that you would consider to be "niche" products. Why do you believe this to be true?1 Use the marketing process to examine and evaluate each of these factors about the products. Consider what Formula Botanica says about hair trends, and highlight the environmental factors that affect your function in the marketing of this product. • Understanding customer needs and wants; • Market offerings: bundle of benefits; • Being aware of market myopia; • Marketing, customer value and satisfaction; and • Exchanges, transactions and relationships and how it leads to market.