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“Honest Tea” is a dying brand. Analyse the causes of this failure after becoming such a brand.
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- Brand: Sandwich Guy Describe what differentiates it from the competition. You may select an attribute important to the consumers (you are considered as their customer) and explain why you use this product or avail this service. Describe a main target market and discuss why they are the appropriate segment to target. Share what you think is the value proposition of your chosen product or service.Please assist Based on a retail store that sells clothing for the age between 8 and 40 years . Construct a diagram depicting one of your product category lifecycles.Name a brand that you believe is highly “successful.” list and briefly describe the criteria you would use to determine a brand’s potential success in the marketplace.
- Describe the features of each product/service listed below and then create a benefit statement for each that you would use as a selling points. Product A. Home pick-up/delivery, dry cleaning and laundry services B. Screen projector cover for smartphonesTarget Mainstays Stackable Bin (Target Retailer Brand) Private Label What is the evaluation of the private brand quality compared to national brands? Below are a number of changes in private label branding that have occurred. Discuss each of these changes in relation to the private brand picked. (Target Mainstays Stackable Bin) Improved quality Perceived as a value purchase Higher loyalty towards retail outlets and lower loyalty towards specific brands Used to differentiate retail outlets Increased advertising of private brands Increased quality of in-store displays and packaging of private brandsBrand: Burger King vs Subway Describe what differentiates it from the competition. You may select an attribute important to the consumers (you are considered as their customer) and explain why you use this product or avail this service. Describe a main target market and discuss why they are the appropriate segment to target. Share what you think is the value proposition of your chosen product or service.
- Give one example of a particular product for decline stage (from Product Life Cycle) and make an explanation why such product is classified in that particular stage.Identify where each of the following products likely lie on a traditional Product Life Cycle. Justify each of your answers with the most current data and research you find on the Internet (e.g. sales, product development, competition, consumer feedback, etc.) b) Home Telephone (AT&T, Vonage, etc.)Propose a competitive product advantage/unique feature for the updated product (Kellogg's Cereal).
- Competition in the soft drink industry is intense. Describe a soft drink brand you are familiar with (Coca-Cola, Fanta Orange, 7Up, Mountain Dew, etc.) in terms of the six level meaning a product brand has.What does test marketing involve, and what are the alternatives? Find a local example of an alternative approach.According to Kraft Foods: The Coffee Pod Launch case study by Aleem Visram, should Kraft use both the Maxwell House and Nabob brands for coffee pods? Why or why not?