his installation will help consumers to filter and store rainwater even after the rainy season has gone. It will augment the water suppl

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter14: Marketing Channels And Supply Chain Management
Section14.1: Taza Cultivates Channel Relationships With Chocolate
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INSTRUCTION: Think of one societal problem, then give an example of a business idea and target market.

 

Here, I provide one example for reference purposes.

Societal Problem: Water Shortage 

Business Idea: A rainwater harvesting system comprises a collection area, a conveyance system, and storage facilities. The purpose of this installation will help consumers to filter and store rainwater even after the rainy season has gone. It will augment the water supplied by the Baguio Water District, especially during the dry season.

Target Market: Household and business owners.

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