Here are the Products of Savour Foods:                                           CHICKEN PULAO CHICKEN ROAST Krispo BURGER KRISPO CHICKEN ZARDA KHEER Ice Cream JUICES, TEA, ICE COFFEE Now you have to complete the following tasks: Explain BCG Matrix. Give explanation of Market growth and Market share. Put the above-mentioned products in the BCG Matrix. Also give reason of your choice.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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 Here are the Products of Savour Foods:                                          

  • CHICKEN PULAO
  • CHICKEN ROAST
  • Krispo BURGER
  • KRISPO CHICKEN
  • ZARDA
  • KHEER
  • Ice Cream
  • JUICES, TEA, ICE COFFEE

Now you have to complete the following tasks:

  1. Explain BCG Matrix.
  2. Give explanation of Market growth and Market share.

Put the above-mentioned products in the BCG Matrix. Also give reason of your choice.                                                               

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