Glams Touch is a budding cosmetics family business in Sekondi. The owners, Baaba Benson and Bernard Benson, must ensure that they judiciously use the store space available. They have never kept detailed inventory or sales records. They immediately place new items on the shelves as soon as shipment of goods arrives. Invoices from suppliers are only kept for tax purposes. During sales, they record the items numbers and the total amount received at the cash register. The owners use their own judgment in identifying items that need to be reordered. Baaba and Bernard rely on their own judgment in deciding the cosmetics that need to be restocked. Analyse the business implication of this situation. In your view, how could information systems be utilized to assist the Bensons manage Glams Touch. Enumerate some data that should be captured by the systems and what information outputs are to be churned out from the system.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Glams Touch is a budding cosmetics family business in Sekondi. The owners, Baaba Benson and Bernard
Benson, must ensure that they judiciously use the store space available. They have never kept detailed
inventory or sales records. They immediately place new items on the shelves as soon as shipment of goods
arrives.
Invoices from suppliers are only kept for tax purposes. During sales, they record the items numbers and
the total amount received at the cash register. The owners use their own judgment in identifying items that
need to be reordered. Baaba and Bernard rely on their own judgment in deciding the cosmetics that need
to be restocked.
Analyse the business implication of this situation. In your view, how could information systems be utilized
to assist the Bensons manage Glams Touch. Enumerate some data that should be captured by the systems
and what information outputs are to be churned out from the system.

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