Given these values, what type of investment strategy would be selected by the Maximincriterion?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter14: Marketing Channels And Supply Chain Management
Section14.1: Taza Cultivates Channel Relationships With Chocolate
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Donald Harris received a windfall and needs to invest it for tax reasons. He went to his brother-in-law, Joe Harris, who is a financial advisor. Joe prepared a matrix that illustrated the possible returns on investment for different investment strategies under different economic conditions. That matrix is given below. Given these values, what type of investment strategy would be selected by the Maximincriterion?

  Future Air Traffic
Strategies Major Downturn Downturn Upturn Major Upturn
Contrarian 20% 10% 5% -15%
Risk Averse 2% 4% 7% 10%
Growth -10% -8% 13% 20%
Aggressive -25% -20% 11% 35%
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