General Transfer Pricing Rule; Goal Congruence American Motors Inc. is divided, for performance evaluation purposes, into several divisions. The Automobile Division of American Motorspurchases most of its transmission systems from another unit of the company. The TransmissionDivision’s incremental cost for manufacturing a standard transmission is approximately $1,350 perunit. This division is currently working at 75% of capacity. The current market price for a standardtransmission is approximately $1,875.Required1. Using the general transfer pricing rule presented in the chapter, what is the minimum price at which theTransmission Division would sell its output to the Automobile Division?a. $1,013b. $1,350c. $1,613d. $1,875

MARKETING 2018
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ISBN:9780357033753
Author:Pride
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Chapter15: Retailing, Direct Marketing, And Wholesaling
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General Transfer Pricing Rule; Goal Congruence American Motors Inc. is divided, for performance evaluation purposes, into several divisions. The Automobile Division of American Motors
purchases most of its transmission systems from another unit of the company. The Transmission
Division’s incremental cost for manufacturing a standard transmission is approximately $1,350 per
unit. This division is currently working at 75% of capacity. The current market price for a standard
transmission is approximately $1,875.
Required
1. Using the general transfer pricing rule presented in the chapter, what is the minimum price at which the
Transmission Division would sell its output to the Automobile Division?
a. $1,013
b. $1,350
c. $1,613
d. $1,875

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