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- the various international market entry strategies and various export entry modes. a)Identify and discuss the market entry strategies. b)Discuss the various forms of export entry modes.Which one of the following is NOT a reason a company decides to enter foreign markets? A) To spread business risk across a wider geographic market base B) To build the profit sanctuaries necessary to wage guerrilla offensives against global challengers endeavoring to invade its home market C) To capitalize on company competencies and capabilities D) To gain access to more buyers for the company's products/servicesE) To achieve lower costs and enhance the firm's competitivenessTesco relies heavily on, ‘localization’ in Japan. Based on the international businessstrategies discussed in the course, clearly state by name, the international businessstrategy which TESCO is utilizing in Japan. Discuss the benefits and risks associatedwith this strategy. What alternative international business strategy will you suggest forTesco in Japan and why? You are to discuss all other international business strategiesas addressed in the course before indicating your suggestion.
- Introduction to Market Entry Strategies: Provide an introduction to the importance of selecting the right entry mode in your international business. Your international business is an oil company located in Saudi Arabia. Use this info to answer all 3 parts of the question. 1a. Discuss the potential of export options for your international business. Analyze the advantages and disadvantages of direct and indirect exporting. 1b. Explore countertrade options as an alternative entry method. Examine the implications of engaging in countertrade for your business. 1c. Examine at least three different types of contractual entry modes, such as licensing, franchising, and strategic alliances. Discuss the characteristics, benefits, and risks associated with eachThere are multiple ways a company can enter a foreign market. Explore two possibilities such as exporting, foreign direct investment, and collaborations (joint ventures, alliances, licensing, franchising), and evaluate the pros and cons of each method. Which types of products and services would be appropriate for each market entry method?Tesco relies heavily on, ‘localization’ in Japan. Based on the international business strategies discussed in the course, clearly state by name, the international business strategy which TESCO is utilizing in Japan. Discuss the benefits and risks associated with this strategy. What alternative international business strategy will you suggest for Tesco in Japan and why? You are to discuss all other international business strategies as addressed in the course before indicating your suggestion.
- Increased global interaction has been promoted by advanced technology in communication, ideas and culture, which largely encourages and facilitates international trading. Businesses go abroad in seeking better financial incentives, stronger networks, and markets of opportunities. But at the same time, the complexities in terms or risks involved in international operation are more than domestic firms -Discuss how to manage cultural risks and other factors related to a foreign operation of a multinational business. Is cultural, business, or political risk more challenging to overcome than one of the others? Why or why not? How should American standards influence multinational businesses?The forms of market entry that you should consider are: export, import, subsidiaries, merger, acquisition, alliances (joint ventures), licensing and franchises. Explain how the VRIO model can help the leader to develop a strategic plan for the internationalization of the company. Briefly explain the multinational structures taking into account the company Coca Cola, Inc.conduct a comprehensive study of the international businessenvironment of the United States of America, that is, the geography, history, politics, government, economics, and culture.State reasons why you think a locally Home-made garlic sauce will be sold profitably. Propose a strategy for internationalization. Lookingparticularly at entry strategies like exporting, licensing agreements and franchising, partnering and strategic alliances,acquisitions and establishing new, wholly owned subsidaries that could be utilized.1. Hofstede’s dimensions with scores must be included as part of theanalysis.
- 4 Which of the following is NOT one of the factors that operate in the technological environment? Select one: a. Sources of technology such as indigenous R&D, foreign source, cost of transfer and collaboration of technology, and cost of technology acquisition b. Supplier and customer relationships affecting the value chains c. Impact of technologies on human beings, impact on environment, man-machine interface. d. Technology development, rate of change of technology and stages of technology development.Provide at least two (2) examples/case studies of international modes of entry utilizedby multinational corporations in Thailand, Malaysia and South Korea that havesucceeded or failed. The name of the multinational must be clearly stated in eachexample. Be sure to state the mode of entry utilized in each example in each country.Why do you think they would have succeeded or failed in each example included?Critically evaluate the international marketing strategy of a company of your choice. It isexpected that your company will be a major multi-national company operating in most of themajor markets of the world. This assignment entails the identification of the company’s mission statement and the role ofinternationalisation in its business strategy. The main concepts of international marketingshould be applied to your case company. Your report should include:i. The company’s motives for international growthii. The markets targetediii. The methods of market entryThe implementation of the marketing mix should be discussed and the success or otherwiseof its international strategy should be evaluated.