forecast for weeks 7-24 using 6 week weighted moving average

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
Problem 1LO
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Weighted moving average using Excel:
3.1 Calculate demand forecast for weeks 7-24 using 6 week weighted moving average with weights 0.55, 0.1, 0.1, 0.1, 0.1, 0.05
3.2 Calculate demand forecast for weeks 7-24 using 6 week weighted moving average with weights 0.2, 0.2, 0.2, 0.15, 0.15, 0.1
3.3 Plot the two weighted moving average forecasts together with the actual demand. Comment on the obtained graph.
3.4 Using the forecasting error measures seen in class, evaluate the forecasting error of each method. Accordingly which method is better?

A clothing company wants to forecast the demand for its main product, based on the data below.
Week Sales
1
4000
2
3300
3
3220
4
2880
5
6
17
3000
2980
3100
8
2460
9.
2775
10
2745
11
2880
12
2865
13
2835
14
15
2700
2080
16
2016
17
2000
18
2010
19
1800
20
21
22
1760
1770
1540
23
1600
24
1300
Transcribed Image Text:A clothing company wants to forecast the demand for its main product, based on the data below. Week Sales 1 4000 2 3300 3 3220 4 2880 5 6 17 3000 2980 3100 8 2460 9. 2775 10 2745 11 2880 12 2865 13 2835 14 15 2700 2080 16 2016 17 2000 18 2010 19 1800 20 21 22 1760 1770 1540 23 1600 24 1300
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