For this week's Discussion, post/discuss how might you apply the concepts of Total Quality (TQ) to your personal life? Consider your relations with others and your daily activities such as being a student, belonging to a fraternity or professional organization, and so on.
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- What Is The Visibility Dimension?Considering a bussiness 1- write down any questions that you wanna investigate among your costumers Note: make sure to include the following personal characteristics: Age, Gender, Education level, Height, Weight, Marital StatusPart 1: Assume you are about to purchase one of the following items: a cell phone, a computer or a vehicle. Think about the influence that your family or household members would have on you. Identify and discuss which role(s) different members of your family/household would play in this situation (ex. initiator, info gatherer, gatekeeper etc…). Use your own personal frame of reference to discuss the household dynamics that might influence your purchase decision. Be sure to also refer to consumer behaviour concepts and terminology Part 2: Again, referring to your own personal frame of reference, think about how you shop for grocery/food items. Create a positioning map for grocery stores in your local marketplace based on your perceptions. Be sure to include at least 3-5 stores and plot those brands on a map using 2 purchase criteria that you would use to compare different stores. Your answer should include a) positioning map b) explanation of the criteria you selected to evaluate the…
- What are examples of single stories that you have experienced? What are examples of single stories in the news/on television?How can we, as consumers and sharers of news, learn to identify potential "fake news" stories and how does it affect each of us?Define or describe exploration In 3 sentences explain the significance or relevance of exploration to opportunity recognition
- Experience is defined as “mental impact felt and remembered by an individual caused by the personal perception of external stimuli”. When it comes to entertainment products, how is the experience impacted by elements like 1. temporality, 2. presence of others, and 3. sharing with others?How does a positive public image help an organization?Case 2-1.Self-Concept, Self-Congruency Theory and Consumer Behavior:Take some time for introspection. Thinking deeply, write a description of the characteristics [core beliefs, psychographics (activities, interest, and opinions)], etc. that define your actual self. What products, and what specific brands have you bought in certain product categories that reflect your actual self? Do the same thing as you did in question two, except do this for your ideal and possible selves. Since as a student you may not have the financial resources to have already bought many of these products, don’t place any emphasis on whether or not you can currently afford these products and brands; what would you buy, if you could, to reflect these aspirational selves.