Fine Tune's resources include a highly experienced staff and state-of-the-art printing press. However, your closest competition has started to cut into your market share by offering same-day turnaround on most orders. Although your staffing and equipment is not optimized for rapid production, you decide to start offering same-day guarantee to your customers. According to the resource-based view, what is wrong with this decision? a. Employees are resistent to change b. Failed to take into account resource immobility c. Customers tend to have negative opinion of firms that imitate others d. Your business is not organized to capture value
Fine Tune's resources include a highly experienced staff and state-of-the-art printing press. However, your closest competition has started to cut into your market share by offering same-day turnaround on most orders. Although your staffing and equipment is not optimized for rapid production, you decide to start offering same-day guarantee to your customers. According to the resource-based view, what is wrong with this decision? a. Employees are resistent to change b. Failed to take into account resource immobility c. Customers tend to have negative opinion of firms that imitate others d. Your business is not organized to capture value
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Fine Tune's resources include a highly experienced staff and state-of-the-art printing press. However, your closest competition has started to cut into your market share by offering same-day turnaround on most orders. Although your staffing and equipment is not optimized for rapid production, you decide to start offering same-day guarantee to your customers. According to the resource-based view, what is wrong with this decision?
a. Employees are resistent to change
b. Failed to take into account resource immobility
c. Customers tend to have negative opinion of firms that imitate others
d. Your business is not organized to capture value
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