1. The finance discipline aims to help the business decision makers in answering key questions. How would you answer the following questions? Fully explain. a. Who is your primary customer? b. How company values select shareholder, customer, and employees? c. What critical performance variables would you be tracking? Why? d. How would you solve conflicts between management and shareholders?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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1. The finance discipline aims to help the business decision makers in answering key
questions. How would you answer the following questions? Fully explain.
a. Who is your primary customer?
b. How company values select shareholder, customer, and employees?
c. What critical performance variables would you be tracking? Why?
d. How would you solve conflicts between management and shareholders?
Transcribed Image Text:1. The finance discipline aims to help the business decision makers in answering key questions. How would you answer the following questions? Fully explain. a. Who is your primary customer? b. How company values select shareholder, customer, and employees? c. What critical performance variables would you be tracking? Why? d. How would you solve conflicts between management and shareholders?
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