Experiences and Acquisitions Experiences and Acquisitions FIGURE 1-3 Overall Model of Consumer Behavior External Influences Culture Decision Subculture Process Demographics Situations Social Status Reference Groups Family Marketing Activities Problem Recognition -Information Self-Concept Needs Search and Lifestyle Desires Alternative Evaluation Internal and Selection Influences - Outlet Selection and Purchase Perception Learning Memory Postpurchase Processes Motives Personality Emotions Attitudes
Experiences and Acquisitions Experiences and Acquisitions FIGURE 1-3 Overall Model of Consumer Behavior External Influences Culture Decision Subculture Process Demographics Situations Social Status Reference Groups Family Marketing Activities Problem Recognition -Information Self-Concept Needs Search and Lifestyle Desires Alternative Evaluation Internal and Selection Influences - Outlet Selection and Purchase Perception Learning Memory Postpurchase Processes Motives Personality Emotions Attitudes
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Question
What changes would you suggest in the model in
Figure 1–3? Why?
Transcribed Image Text:Experiences and Acquisitions
Experiences and Acquisitions
FIGURE 1-3
Overall Model of Consumer Behavior
External
Influences
Culture
Decision
Subculture
Process
Demographics
Situations
Social Status
Reference Groups
Family
Marketing Activities
Problem
Recognition
-Information
Self-Concept
Needs
Search
and
Lifestyle
Desires
Alternative Evaluation
Internal
and Selection
Influences
- Outlet Selection
and Purchase
Perception
Learning
Memory
Postpurchase
Processes
Motives
Personality
Emotions
Attitudes
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