Answer in typing other wise downvote you fast forward from the 1990s to the present: what major mistake did harley davidsonmake in its marketing strategy that led this company's sales and profits to stagnate inthe 1980s? justify your decision by offering solid rationale in defense of your thoughts.('ll provide a hint-but could well risk giving the answer away-thus, not allowing you tothink it through yourself. even so, it has something to do with their target market and the"stereotypical" harley davidson buyer.)

Harley Davidson had to face major setbacks in the early 1980s and almost went out of business due to…

Answered: fast forward from the 1990s to the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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