expound with justification what strategies an organisation can use to enhance the effectiveness of customers' participation in the service delivery process to enable them to co-create a pleasurable outcome. How applicable are those strategies in an organisation operating in any service industry in zambia?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
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expound with justification what strategies an organisation can use to enhance the effectiveness of customers' participation in the service delivery process to enable them to co-create a pleasurable outcome. How applicable are those strategies in an organisation operating in any service industry in zambia?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing