Explanation of the need. What need does this product fulfills as it relates to specific target market? Also, is it a “Me Too” imitator or the leader/first product is its category? How is it different from other products in the category? This should also include the product positioning. The product is: Oral B electric toothbrush

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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Explanation of the need. What need does this product fulfills as it relates to specific target market? Also, is it a “Me Too” imitator or the leader/first product is its category? How is it different from other products in the category?
This should also include the product positioning.

The product is: Oral B electric toothbrush

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