Explain three concrete steps a company may take to win back its customers' faith.
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Explain three concrete steps a company may take to win back its customers' faith.
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- Case Study: Wish You Wood is a toy boutique located in the main shopping strip of a resort town near Piney Lake. People who own cabins near the lake or come to visit the local state park enjoy browsing through the town’s stores, where they pick up pottery, paintings, and Wish You Wood’s beautifully crafted wooden toys. For these shoppers, Wish You Wood is more than a store; it is a destination they associate with family and fun. The store’s owners, Russell and Vanessa Harris, personally select the toys from craftspeople around the world. They enjoy their regular customers but believe selling mostly to vacationers has limited the company’s growth. They decided that the lowest-cost way to expand would be to sell toys online. However, after several years of trying, traffic to the store’s website was still unimpressive. They were able to drive some business to their site using social media, but the site never took off in the way they had hoped. Russell and Vanessa concluded that the…A potential customer or “prospect” is first identified as sales lead Select one: True FalseWhat is customer displeasure?