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Explain the major components of a marketing strategy that a company might use to attract customers?
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- How do companies identify and analyze their target market during the marketing process?Why do companies use market segmentation, market targeting, differentiation, and positioning in implementing an effective marketing strategy?Identify and analyze specific marketing strategies used by companies. Develop criteria by which you would assess the effectiveness of these strategies, taking into account their alignment with business goals.
- Develop a business model and design a customer-driven marketing strategy for this business focusing on the following thematic areas: 1. Identifying the market and motivating why you selected that particular market 2. Identify a need and motivate why it is a demand 3. What is your value proposition and why? 4. Motivate your strategy for customer attraction, retention, satisfaction and delightDescribe two specific effects that marketing Organization seek to achieve through a successful customer loyalty program ?What are the stages to design a customer-driven Marketing Strategy?