Explain the concept of social CRM (SCRM) and its significance in the age of social media. How can businesses leverage SCRM to enhance customer engagement and loyalty?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter10: Digital Marketing And Social Networking
Section: Chapter Questions
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Explain the concept of social CRM (SCRM) and its significance in the age of social media. How can businesses leverage SCRM to enhance customer engagement and loyalty?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing