Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Explain Maslow’s hierarchy of needs. What does it tell us about employee motivation?
Expert Solution
Step 1 Introduction
The Maslow's hierarchy for needs is basically based from psychological needs of an individual which goes from basic needs to actualisation needs, so by achieving all these needs and receiving all these needs the employees can feel motivated to do work and they will be creative at work.
So the employees work satisfaction level can increase and this can lead to achievement of organisational goals.
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