Explain how Exploratory and Descriptive Research methods can provide organisations decide appropriate marketing insights for strategic decisions.
Explain how Exploratory and Descriptive Research methods can provide organisations decide appropriate marketing insights for strategic decisions.
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.5: Technology In Marketing Research
Problem 1LO
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