explain how effective sales leadership can be achieved by the successful candidate through the use of the five types of power.
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explain how effective sales leadership can be achieved by the successful candidate through the use of the five types of power.
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- Which of the sales force structures described in the text bestdescribes HP’s structure?How is the field of marketing analytics affecting a business/organization? What changes will occur as a result? How do the tools and techniques of marketing analytics help persuade executives? What types of executives would find marketing analytics particularly persuasive? What dependent variables does your organization track at the executive level? How do those variables change as one goes lower in the organization, such as the product or service level?Please provide an example of one of the four techniques of controlling access. What makes this decision unique?
- What are some common mistakes that businesses make when attempting to control their marketing efforts, and how can these be avoided?a) Increasingly, a key goal of marketing is to develop deep, enduring relationships with all entities that directly or indirectly affect the success of the firm. Discuss the merits and scope of relationship marketing. Additionally, from your experience as a consumer, describe the relationship marketing efforts undertaken by an organization of your choice. b) A key driver of shareholder value is the aggregate value of the customer base. Identify and describe the five strategies employed by winning companies to improve the value of their customer base.Your city is planning to open its new town hall and courthouse in six months. A big celebration is being planned. You have been asked to market the event, for maximum exposure and citizen participation. You have been told that a press kit is necessary, but that you should seek other marketing avenues as well. 1. What items may you include in your press kit? 2. What details must you include in your press release? 3. What other community assets may you solicit to support the marketing program?
- Assuming you are a young man who want to be sponsored, identify any viable and feasible business idea of your choice and draft a comprehensive business plan for your potential business highlighting on the key features.How does the LA Galaxy assess the impact of its marketing activities? Has its program been successful?Read the case below carefully and answer the following questions. Big Data, Big Business, Big Opportunities Imagine working 10 years to become the lead marketing executive at a large retail organization only to find that your competitor is invading your market share by 20 percent each year. You quickly decided to launch several online marketing promotions while improving your products, but find your efforts are fruitless as your competitor continues to steal your customers, destroying your profits while raising its own. As you begin to analyze your competitor's business strategy, you find that while you were focused on sales reports, product inventory analysis, and other traditional marketing efforts, your competitor was making a massive investment in upgrading all of its management information systems. This included systems capable of collecting, storing, and analyzing data from every store, product, and sales representative in the market. In fact, your competitor now knows more about…
- Explain it nowWhat is an MLM (Multilevel Marketing) ? How do you know if it's legitimate or a scam? Are all MLM's pyramid schemes?Is it possible to launch his product successfully without any well- coordinated marketing strategy? What are the possible disadvantages and consequences of this approach?