Exercise 3.1 A publisher must take a decision on the pricing of a new book based on the following demand estimates: Price 100 90 80 70 60 50 40 30 20 10 0 Number of copies demanded 0 100 000 200 000 300 000 400 000 500 000 600 000 700 000 800 000 900 000 1 000 000 According to his contract, the writer gets two million euros for writing the book and the marginal cost of publishing the book is constant at €10 per book. a) Calculate the total income, total cost and profit corresponding to each amount. How many books would a profit-maximizing publisher print? What price would she charge? (b) Calculate the marginal revenue. What is the difference between marginal revenue and price? Explain your answer. c) Draw the curves of marginal revenue, marginal cost and demand. For what output level does the marginal revenue curve cut the marginal cost curves? What does that mean?

Exercise 3.1 A publisher must take a decision on the pricing of a new book based on the following demand estimates: Price 100 90 80 70 60 50 40 30 20 10 0 Number of copies demanded 0 100 000 200 000 300 000 400 000 500 000 600 000 700 000 800 000 900 000 1 000 000 According to his contract, the writer gets two million euros for writing the book and the marginal cost of publishing the book is constant at €10 per book. a) Calculate the total income, total cost and profit corresponding to each amount. How many books would a profit-maximizing publisher print? What price would she charge? (b) Calculate the marginal revenue. What is the difference between marginal revenue and price? Explain your answer. c) Draw the curves of marginal revenue, marginal cost and demand. For what output level does the marginal revenue curve cut the marginal cost curves? What does that mean?

Managerial Economics: A Problem Solving Approach

5th Edition

ISBN:9781337106665

Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor

Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor

Chapter6: Simple Pricing

Section: Chapter Questions

Problem 6.1IP

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