Ex 3.1 Use the previous text. The general director must decide: 2000 units of product B is sold at the price of 24€. If the principle competitor cuts the price to 20€, Beta could have two alternatives: a. Take price unchanged, sell only 1500 units of B, b. Cut the price to 20€ and continue to sell 2000 units of B. What decision is the most convenient for the company?

Microeconomic Theory
12th Edition
ISBN:9781337517942
Author:NICHOLSON
Publisher:NICHOLSON
Chapter18: Asymmetric Information
Section: Chapter Questions
Problem 18.3P
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Ex 3.1
Use the previous text.
The general director must decide:
2000 units of product B is sold at the price of 24€ If the principle competitor cuts the price to 20€, Beta could have
two alternatives:
a. Take price unchanged, sell only 1500 units of B;
b. Cur the price to 20€ and continue to sell 2000 units of B.
What decision is the most convenient for the company?
Transcribed Image Text:Ex 3.1 Use the previous text. The general director must decide: 2000 units of product B is sold at the price of 24€ If the principle competitor cuts the price to 20€, Beta could have two alternatives: a. Take price unchanged, sell only 1500 units of B; b. Cur the price to 20€ and continue to sell 2000 units of B. What decision is the most convenient for the company?
Ex 3.2
Use the previous text.
Calculate the Breakeven point revenue for the company, assuming a product mix of 35%, 40% and 25%, and price
20 €, 24 € and 14 €.
Transcribed Image Text:Ex 3.2 Use the previous text. Calculate the Breakeven point revenue for the company, assuming a product mix of 35%, 40% and 25%, and price 20 €, 24 € and 14 €.
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