Evaluate whether Wal-Mart in south Korea could promote its brand to social network sites such as facebook and twitter. What would be the benefits of such types of
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Evaluate whether Wal-Mart in south Korea could promote its brand to social network sites such as facebook and twitter. What would be the benefits of such types of promotion?
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- Mobile marketing involves any type of marketing message—voice, text, image, or video—delivered to a handheld device such as a cell phone, iPhone, or BlackBerry. Although still in its infancy in the United States, mobile marketing has grown rapidly in other countries. Learn more about mobile marketing and discuss the current applications and the potential for future applications in the travel and hospitality industries.For your Communication / promotion program, include the following: Tagline for the global promotional campaign Communication objectives (SMART) Plan to implement an IMC Modelsuppose you are the sales representative of Namibia breweries (Pty) Ltd. Discuss various promotional strategies you would use to ensure top notch sales. Why is it important for a marketer to understand the attitudes and behaviors of his customers towards his product? summarize.
- Describe a foreign Coca Cola Video advertisement. How is it different from the US Coca Cola advertisement? Why do you think they are different? Use marketing terms in your response.You are part of Marketing Communications team at Airtel. Airtel operates in 18 countries across South Asia and Africa and is considering launch of a standardized campaign across all the 18 countries. What factors would you be considering in launch of such global campaign?What challenges, would you face in using standardised advertising across all these countries? Explain BrieflyOne of the elements of IMC that has increased in recent years is Social Media. What brands do you follow on what forms of social media? How do you think. these brands measure the effectiveness of this form of media? From the brand's perspective, what are benefits and drawbacks to social media?
- using Promotion Mix tools, SUGGEST FOUR recommendations to OPPO Malaysia on how to help them to promote their products in order to compete in the market.You are working to launch a hotel company in Indonesia. Your task is to develop a digital and social media marketing strategy for your campaign. Elucidate your campaign based on a digital strategy plan.1. Consider yourself a Marketing Manager. Explain how you would develop an effective marketing strategy for a Credit Card product using video streaming as a promotional channel.
- Using the media company you use under Product, Price and Place: Coco Fresh Tea and Juice Philippines 1. Describe the current promotion activities of Coco Fresh Tea and Juice Philippines 2. Propose something that can enhance the marketing activities of Coco Fresh Tea and Juice Philippines.Choose two different online companies and for each, try to identify the social, mobile, and local marketing efforts the company has implemented. Do they use social plugins on their websites? Do they have a Facebook page? If so, visit those pages to see how they are using them. How is the Facebook page different from the company’s website? Can you identify how the firms use mobile marketing? Use your smartphone or tablet to access their apps, if they have one, and websites. Are their websites designed specifically for each platform? In conclusion, compare and critically contrast these firms, and make recommendations for how you, as a marketing manager, would improve their effectiveness.Jumbo King is entering the Dubai market to cater to the Indian diaspora in the city. It is a test market and based on its success, the company will explore other countries in the Middle East region which has a large Indian population.As the IMC consultant appointed by the company, recommend the analysis, you would do to understand the framework of Marketing Communication while entering an international market like Dubai?