Dr. Good wants to help his patients be healthy. In the past, he has allowed them to come into the office for free healthcare screenings and tests. He now has the opportunity to provide free full-body CT scans and full gene mapping. The CT scan would normally cost about $4,000 and the gene mapping about $10,000. He is not certain whether he should offer these new services. Most of the preventive tests and immunizations that he administered in the past were inexpensive but produced significant benefits. He thinks many of his patients would take advantage of the new tests, but is it the right thing to do? Discussion Questions Would you recommend that Dr. Good offer the new tests? Why or why not?
Dr. Good wants to help his patients be healthy. In the past, he has allowed them to come into the office for free healthcare screenings and tests. He now has the opportunity to provide free full-body CT scans and full gene mapping. The CT scan would normally cost about $4,000 and the gene mapping about $10,000. He is not certain whether he should offer these new services. Most of the preventive tests and immunizations that he administered in the past were inexpensive but produced significant benefits. He thinks many of his patients would take advantage of the new tests, but is it the right thing to do? Discussion Questions Would you recommend that Dr. Good offer the new tests? Why or why not?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Dr. Good wants to help his patients be healthy. In the past, he has allowed them to come
into the office for free healthcare screenings and tests. He now has the opportunity to
provide free full-body CT scans and full gene mapping. The CT scan would normally cost
about $4,000 and the gene mapping about $10,000. He is not certain whether he should
offer these new services. Most of the preventive tests and immunizations that he
administered in the past were inexpensive but produced significant benefits. He thinks many
of his patients would take advantage of the new tests, but is it the right thing to do?
Discussion Questions
Would you recommend that Dr. Good offer the new tests? Why or why not?
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