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- What method does a vacation planning company use to allocate the promotion budget across marketing vehicles?Discuss, what are the best practices for creating compelling and engaging content for a marketing campaign?The case states that there is a “substantial gap between the creativity and excitement of Target’s advertising and the store shopping experience” and “attempts to court the youth market have not been particularly successful.” Given your understanding of promotional tools, promotion mix, and integrated marketing communications, can you suggest any solutions to Target to overcome each of these issues? Mention and provide support for at least two ideas. Each idea may be directed at overcoming one or both of the issues mentioned in the question. In describing your ideas, try to provide adequate detail regarding the specific promotional tool or combination of promotional tools you suggest, how you plan to use them, why you suggest using them, and how you expect them to address/overcome each of the above issues.
- Discuss the use of gamification elements in sales promotions to enhance customer engagement and create memorable brand experiences.According to Andrews & Shimp (2018), novelty is a necessary but insufficient condition for advertising creativity. Explain what this means.Fully describe the four types of advertising timing patterns available to marketers when launching a new product Must be 3 pages long
- In your own understanding, kindly use your own words please expound briefly the potential Advantages and Limitations in detail on How Sales Promotion and Advertising may influence Product Awareness/Sales in the market?Develop an integrated marketing communication plan, covering a 12-month period, for the launch and rollout of a fictional new product or service. The product or service must NOT currently exist. The product use is cerasee tea bag Communication Strategy and Promotional Mix Develop a Creative brief escribe the message strategy and key approach(es) to be used in communication Create a prototype for at least one communication material. Develop a promotional mix plan, indicating preferred IMC tools with rationales for each.Find three print examples of the kind of promotional methods that constitute ambush or experimental marketing. Evaluate each examples in terms of the effectiveness of the sensory input provided.
- The first step in developing an ad campaign is to identify the targetaudience. Why is this the starting point for effective advertising? Whatkind of information is used to identify target audiences?List the main function role in typical full-service advertising agency. How do each of these roles contribute to the creation of communication strategy?What are some limitations of using metrics to measure advertising effectiveness, and how can they be addressed?