Discuss the need for Amazon to conduct value analysis for the procurement-related activity that enhances supply chain success. Note: you are required to provide a paraphrased overview of at least three theory  points related to the concept and at least two application points.

MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN:9781337407595
Author:Lamb
Publisher:Lamb
Chapter13: Supply Chain Management And Marketing Channels
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Discuss the need for Amazon to conduct value analysis for the procurement-related activity that enhances supply chain success.
Note: you are required to provide a paraphrased overview of at least three theory 
points related to the concept and at least two application points. 

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