Discuss the future of the specialty shop if producers place greater emphasis on mass selling because of the inadequacy of retail order-taking.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter16: Retailing And Direct Marketing
Section16.3: Strategic Considerations For Retail Strategy
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Discuss the future of the specialty shop if producers place greater emphasis on mass selling because of the inadequacy of retail order-taking.

 

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