discuss the consumer shopping and purchasing model, including the key stages in the shopping and purchasing process. Note: Purchasing model (stimulus, problem recognition, problem solving, problem solving stages, purchase, post-purchase evaluation.)
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- 1. As a student, how does your friend affect your buying behavior of choosing where to eat after school? Explain.What in-store characteristics could traditional retailers use to enhance the probability of purchase among individuals who visit a store? Describe each factor in terms of how it should be used, and describe its intended effect on the consumer for the following products: a. Perfume b. Ice cream c. Coffee after a meal e. B12 drinkable shots f. Motor oil d. Flowers from a supermarketIllustrate how a buying center will play a part to purchase 20 Air Conditioners from a well-known electronic appliance company for its new office branch.
- The Platinum Nut brand is the creation of Krissa Fernandes. She is having problems bringing prospective customers to the want stage of the AIDA concept with the new flour. How probable is it that consumers will seek for and purchase a product if it is not advertised? The number of retailers selling Platinum Nut is rising.Does the retailer Target create an emotional connection with its target customer? What kind of emotional connection is created with the consumer? please no plagiarism.What is the term used to describe the ways consumers may be grouped based on differences in their purchasing behaviors? Question 4 options: 1) Core customer identification 2) Market segmentation 3) Purchase group focus 4) Consumer analysis
- 8 Which of the following is not a step in the consumer buying process? a) Buy B) Identifying alternatives NS) Emergence of need D) Evaluation of alternatives TO) Leaving the store without purchasing the productwhat is Conceptual Definition Repeat Purchase for food customers ?The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. My answer Ideal customer- Laundry activity is a time-consuming task as it involves several activities which need dedicated involvement. Here, we are aim to target such…