Determine consumer electronics  and describe potential opportunities and threats in that manufacturer's external environment by any three of the following six factors ;  Social trends  Demographic shifts  Economic factors  Technological factors  Political and legal factors  Competitors

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
Section: Chapter Questions
Problem 4DYMP
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  •  Determine consumer electronics  and describe potential opportunities and threats in that manufacturer's external environment by any three of the following six factors ;
  •  Social trends 
  • Demographic shifts 
  • Economic factors 
  • Technological factors 
  • Political and legal factors 
  • Competitors 
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9780357033791
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Pride, William M
Publisher:
South Western Educational Publishing