Designing a product or a process involves a number of stages that move an innovation from concept to a fully specified stage. Concept generation is the 1st stage in the design process and the innovation ideas can come from various sources. You need to explain how your organisation would go about to use these resources for the concept generation stage.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Designing a product or a process involves a number of stages that move an innovation from concept to a fully specified stage. Concept generation is the 1st stage in the design process and the innovation ideas can come from various sources. You need to explain how your organisation would go about to use these resources for the concept generation stage.

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