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Describe the concept of customer segmentation in CRM. How can advanced analytics and machine learning be used for effective segmentation?
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- How does a CRM system facilitate customer segmentation, and why is this important for marketing?Explain the concept of customer segmentation in the context of CRM. How is it used to improve customer relationships?Discuss the role of artificial intelligence and machine learning in modern CRM systems. How do these technologies enable personalized customer interactions and predictive analytics?