describe how you would use specific marketing strategies and tactics to influence each step of the consumer decision-making process on any brand of product or service of your choice.
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As a marketer, describe how you would use specific marketing strategies and tactics to influence each step of the consumer decision-making process on any brand of product or service of your choice.
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- Marketers must understand the current and potential environment in which the Product or service will be marketed. Explain situation analysisAs a marketer, select a company to work for and present the mapping out consumer decision process for its product or service. Explain each stage and its importance. Talk briefly about the company and what it does. Explain Each stage of the consumer decision- making process. Explain the factors that may affect the consumer's decision for the selected product or service.Instructions Suppose you want to promote a line of costume jewelry to upper-middle class teenaged girls. What factors, you think, would influence the buying behavior of your target market? How each of these factors will affect their buying patterns?
- Considering your product’s attributes and your target market’s (or markets’) buying behavior, will your product likely be sold to the ultimate customer or to another member of the marketing channel?To conduct a consumer analysis for the product—the good, service, or idea—in your marketing plan: 1 Identify the consumers who are most likely to buy your product—the primary target market—in terms of (a) their demographic characteristics and (b) any other kind of characteristics you believe are important. 2 Describe (a) the main points of difference of your product for this group and (b) what problem they help solve for the consumer in terms of the first stage in the consumer purchase decision process in Figure 4–1. 3 For each of the four outside boxes in Figure 4–4 (marketing mix, psychological, sociocultural, and situational influences), identify the one or two key influences with respect to your product. This consumer analysis will provide the foundation for the marketing mix actions you develop later in your plan.How do marketers use local marketing and individual marketing? Do these terms mean the same thing?
- Suppose you are a marketing executive. How will you redefine selling concept, marketing concept, societal concept and justify your preference among these in case of conducting your business activities.Marketers must understand the current and potential environment in which the product or service will be marketed. Explain why?As consumers, regardless of our purchase type, we go through the consumer buying decision process. Choose both a low and high involvement product you have recently purchased. Using figure 14-1 from our textbook, detail these purchases and the influences on them. Take us through the steps.