Describe how being able to collect data that defines customer characteristics and buying habits in a store helps the marketing decision-maker.
Describe how being able to collect data that defines customer characteristics and buying habits in a store helps the marketing decision-maker.
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
Problem 1DYMP
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Describe how being able to collect data that defines customer characteristics and buying habits in a store helps the
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