Critical Thinking In this chapter, you learned about theuse of geo1argeting and its capability 10 more precisely provide consumers wilh benefits such as promotions that are especially relevant and impactful toa particular group. Could geotargening backfire fora company? What might be some examples wheregeotargening has negative reactions or consequences and what might be the impact on the company'simage?
Critical Thinking In this chapter, you learned about theuse of geo1argeting and its capability 10 more precisely provide consumers wilh benefits such as promotions that are especially relevant and impactful toa particular group. Could geotargening backfire fora company? What might be some examples wheregeotargening has negative reactions or consequences and what might be the impact on the company'simage?
Chapter5: Marketing Research And Information Systems
Section5.1: Big Boom Theory: Marketing Research Targets Baby Boomers
Problem 1VC
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Critical Thinking In this chapter, you learned about the
use of geo1argeting and its capability 10 more precisely provide consumers wilh benefits such as promotions that are especially relevant and impactful to
a particular group. Could geotargening backfire for
a company? What might be some examples where
geotargening has negative reactions or consequences and what might be the impact on the company's
image?
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