Creative Homework/Short Project Many firms todayare using a variety of buzz-building activities to en-courage word-of-mouth communication about theirproducts. Think about a business or place that you andyour classmates might visit. You might, for example,think about (1) a specialty coffee shop, (2) a night spotwhere you and your friends might hang out on theweekends, or (3) a local theme or amusement park. Foryour selected product, develop ideas for at least threedifferent buzz-building activities. Outline the details asto exactly how these activities would be carried outand integrated with more traditional marketing com-munications. Next, rank order the activities as to whichyou feel would be the best and tell why you feel thatway. Develop a report for your dlass on your ideas.

Marketing buzz refers to the term where customer interaction and the users of the product or service…

Answered: Creative Homework/Short Project Many…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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