Create a marketing plan for Middlesex county by using the following steps

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Create a marketing plan for Middlesex county by using the following steps 

Step 1: Define and Articulate
the Mission, Vision, and Values
Step 2: Evaluate the Internal and
External Environment
Step 3: Set Organizational or
SBU Objectives
Step 4: Establish the Business Portfolio
Step 5: Develop Growth Strategies
Transcribed Image Text:Step 1: Define and Articulate the Mission, Vision, and Values Step 2: Evaluate the Internal and External Environment Step 3: Set Organizational or SBU Objectives Step 4: Establish the Business Portfolio Step 5: Develop Growth Strategies
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