Consider the following scenario and then answer the questions that follow: You intend to open a car battery sales and service store in a centre featuring two used car dealerships. You intend to differentiate your business based on excellent customer service. Three types of business are found, namely: generative business, shared business and suscipient business. Identify your type of business and justify your choice by using examples.
Consider the following scenario and then answer the questions that follow: You intend to open a car battery sales and service store in a centre featuring two used car dealerships. You intend to differentiate your business based on excellent customer service. Three types of business are found, namely: generative business, shared business and suscipient business. Identify your type of business and justify your choice by using examples.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Consider the following scenario and then answer the questions that follow:
You intend to open a car battery sales and service store in a centre featuring two used car
dealerships. You intend to differentiate your business based on excellent customer service.
Three types of business are found, namely: generative business, shared
business and suscipient business. Identify your type of business and justify
your choice by using examples.
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