Consider the following open positions at a local telecommunications company: Customer Service Representative Operations Manager VP of Marketing Describe the applicable labor markets for each of these positions and how you would recruit for these positions, including specific sources that you would utilize.
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- Ethical Dilemma When Algorithms Discriminate Promising companies the ability to get to know their customers and maximize the benefit gained from each one, CRM systems could be called a marketer's dream. CRM software allows companies to look closely at customer behavior, drilling down to smaller and smaller market segments. Once so segmented, customers can be targeted with specific promotions. For the company, this process reaps the greatest returns from marketing efforts because only those customers are targeted who are likely to respond to the marketing campaign. From a customer's perspective, CRM systems seem like a great idea. You finally stop receiving advertisements for things that don't interest you. But what if a company uses its CRM software in a more discriminating way? Where do companies draw the line between using CRM data to offer certain clients customized deals and unethically discriminating against other customers? For example, lenders, which often segment their…You are requested to select a sales organization which needs an Online Shopping app for Ecommerce Store to improve the business operations and promote sales. You need to conduct a research through the Internet and the available online resources for an Online Shopping you have selected. Plan your Research in such a way to examine the issues faced by organization in currently available information system and explore the other types of information systems which can be incorporated to enhance the existing system. After conducting the research prepare the following: 1. а. Write a short description of the chosen online Shopping/department and the information system currently used. b. List the business drivers of the information system based on the current system.C. how can a company effectively identify and target the most profitable customer segments within a chosen market? What strategies can be used to maximize profitability within these segments?
- 1. Do research to determine how employees view working for McDonald's. Explain how employees view the McDonald's Brand when it comes to seeking employment with it.Cite 1 circumstance where analytics is used by business organizations and explain. You can support your answer through examples.Describe the key features of CRM analytics and reporting for tracking sales and customer service performance.
- Critical Thinking Are there any potential challenges that could arise related to the use of customer lifetime value (CLV) as a means of determining the allocation of resources to current or potential customer groups? If so, what might these challenges be?This is short question and has 5 sub parts interrelated. 1. Suppose there are many jobs related to business field, but you have chosen Marketing Manager as your prospective job. Defend your decision by clearly outlining the factors you considered while comparing the jobs available in the field in terms of knowledge and skill requirements for success, salaries, benefits, future growth opportunities, and any other criteria you value with choosing your career path. 2. Summarize the main skills, knowledge areas, and expertise expected of someone in the position of Marketing Manager. You are expected to summarize at least 10 main requirements of the job related to skills, knowledge areas, and/or expertise. Make sure to reference weblinks for each source. 3. Consider you are applying for the job of Marketing Manager. Summarize the skillset, knowledge, and expertise you possess. Consider the requirements of this job when choosing which skills and knowledge areas to summarize below. For…] there are seven (7) service positioning strategies mentioned ; by attribute, by price or quality , competitive, by service benefits, by leadership, and by excellence. Pick 2 or 3 of these and talk about services you are familiar with that utilize those positioning strategies.
- Discuss how effective data base management system can enhance customer service managementof an organisation?Take an organization of your choice and and give a brief description concerning: i. what it produces or sells ii. the industry it belongs to iii. the sector of the economy it belongs to iv. the government regulators in the sector 1. Conduct an environmental analysis for that organization i. Scan the organization's environment and identify at least 10 factors that affect the survival of the organization. ii. Monitor those factors (may be actual or based on assumed changes) iii. Forecast those factors into the next three years (assume how the factors will change in the next three years) iv. Do an assessment of the effects of the factors on the organization (how will those factors affect the organization in the next three veare andX Health Research & Development Manufacturing Finance Marketing Customer Service Matrix Convoluted O International Divisional Virtual Beauty Research & Development Manufacturing Finance 1000 x 677 The organization chart above corresponds to which organizational structure? Marketing CEO Customer Service Food Research & Development Manufacturing Finance Marketing Customer Service Admin & Finance 000000 Human Resources Procurement Finance Communications Training / Safety Legal