channel of distribution refers to the actual movement of products as they travel from the producer to the ultimate consumer. () a) True b) False

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 15DRQ
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The channel of distribution refers to the actual movement of products as they travel from the producer to the ultimate consumer. () a) True b) False
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