Can you answer me as soon as possible urgent ? An online travel agency (OTA) is a web-based marketplace that allows consumers to research and book travel products and services, including hotels, flights, cars, tours, cruises, activities and more, directly with travel suppliers. Every day, millions of travellers around the world use OTAs to plan leisure and business travel. (a) Give ONE example of an online travel agency. (b) With the ever-advancing information technologies, more and more tourism service providers such as Cathay Pacific Airways and Marriott International are using direct selling to market their products. Explain why tourism service providers still use OTA as their distribution channel. (c) Assuming you were the Director of Sales and Marketing of Rosewood Hong Kong, what advices would you give to the Information Technology Department in designing the hotel’s reservation website in order to promote more online booking among potential guests?
Can you answer me as soon as possible urgent ?
An online travel agency (OTA) is a web-based marketplace that allows consumers to research and book travel products and services, including hotels, flights, cars, tours, cruises, activities and more, directly with travel suppliers. Every day, millions of travellers around the world use OTAs to plan leisure and business travel.
(a) Give ONE example of an online travel agency.
(b) With the ever-advancing information technologies, more and more tourism service providers such as Cathay Pacific Airways and Marriott International are using direct selling to market their products. Explain why tourism service providers still use OTA as their distribution channel.
(c) Assuming you were the Director of Sales and Marketing of Rosewood Hong Kong, what advices would you give to the Information Technology Department in designing the hotel’s reservation website in order to promote more online booking among potential guests?
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